What you'll learn in the ALIGN phase

Clarify Your Positioning

Define your niche, audience, and message so clients instantly recognize your value and expertise.

Refine Your Brand Strategy

Use proven frameworks to align your visuals, voice, and market positioning with your long-term business goals.

Complete Your Strategic Brand Book

Build a comprehensive guide that captures your brand foundations, messaging, and visual identity—ready to use across all platforms and guide your team for consistent brand recognition.

Your Complete Authority Alignment Experience

Get everything you need to build your authority foundation: on-demand videos, guided workbooks, access to Amy, Your Brand Strategist AI Assistant to help you accelerate your work, and join our community with like-minded people on the same journey as you.

Masterclass Curriculum

12 Chapters · 44 Lessons

  1. 1

    Welcome

    1. (Included in full purchase)

      Welcome To Your Brand Expansion Masterclass

  2. 2

    Masterclass Resources

    1. (Included in full purchase)

      Brandbook Access

  3. 3

    Using AI

    1. (Included in full purchase)

      How to Use the Assett Assistant Brand Strategist

  4. 4

    MODULE 1: Quantum Leap Your Mindset

    1. (Included in full purchase)

      Quantum Leap Your Mindset

    2. (Included in full purchase)

      Reflection Questions

  5. 5

    MODULE 2: Market Analysis

    1. (Included in full purchase)

      Market Analysis

    2. (Included in full purchase)

      Workbook

    3. (Included in full purchase)

      Brand Book

    4. (Included in full purchase)

      Reflection Questions

  6. 6

    MODULE 3: Brand Positioning

    1. (Included in full purchase)

      Brand Positioning

    2. (Included in full purchase)

      Workbook

    3. (Included in full purchase)

      Brand Book

    4. (Included in full purchase)

      Reflection Questions

  7. 7

    MODULE 4: Target Audience

    1. (Included in full purchase)

      Defining Your Target Audience

    2. (Included in full purchase)

      Workbook

    3. (Included in full purchase)

      Brand Book

    4. (Included in full purchase)

      Reflection Questions

  8. 8

    MODULE 5: Brand Foundation

    1. (Included in full purchase)

      Defining Your Purpose

    2. (Included in full purchase)

      Workbook

    3. (Included in full purchase)

      Defining Your Vision and Mission

    4. (Included in full purchase)

      Workbook

    5. (Included in full purchase)

      Defining Your Core Values

    6. (Included in full purchase)

      Workbook

    7. (Included in full purchase)

      Brand Book

    8. (Included in full purchase)

      Reflection Questions

  9. 9

    MODULE 6: Your Proven Process

    1. (Included in full purchase)

      Create Your Proven Process

    2. (Included in full purchase)

      Workbook

    3. (Included in full purchase)

      Brand Book

    4. (Included in full purchase)

      Reflection Questions

  10. 10

    MODULE 7: Your Brand Message

    1. (Included in full purchase)

      Crafting Your Brand Story

    2. (Included in full purchase)

      Workbook

    3. (Included in full purchase)

      Defining Your Brand Personality

    4. (Included in full purchase)

      Workbook

    5. (Included in full purchase)

      Defining Your Brand Voice

    6. (Included in full purchase)

      Workbook

    7. (Included in full purchase)

      Brand Book

    8. (Included in full purchase)

      Reflection Questions

  11. 11

    MODULE 8: Brand Visuals

    1. (Included in full purchase)

      Your Brand Visuals

    2. (Included in full purchase)

      Workbook

    3. (Included in full purchase)

      Brand Book

    4. (Included in full purchase)

      Reflection Questions

  12. 12

    MODULE 9: Traction Goals

    1. (Included in full purchase)

      Bonus: Traction Goals

    2. (Included in full purchase)

      Workbook

    3. (Included in full purchase)

      Reflection Questions